Trump's extravagant lifestyle, outspoken manner, and role on the NBC reality show The Apprentice have made him a well-known celebrity who was No. In 2010, Trump expressed an interest in becoming a candidate for President of the United States in the 2012 election, though in May 2011, he announced he would not be a candidate. In 2013, Trump spent over $1 million to research a possible run for president of the United States in 2016.